About us

Our mission

Embracing Sustainability: Our “Save Earth” Mission

In recent years, Indian Fashion Follower has embraced a new mission that aligns with our commitment to social responsibility and environmental stewardship. With a growing awareness of fashion’s environmental impact, we have dedicated ourselves to supporting the “Save Earth” mission by incorporating sustainable practices into our operations and product offerings.

Our approach to sustainability emphasizes the principles of reuse, recycle, and upcycle. We believe that fashion should not only be beautiful but also responsible. To fulfill this vision, we have begun integrating sustainable practices into our production processes, focusing on eco-friendly materials and methods.

By promoting the reuse and recycling of fabrics and garments, we aim to reduce waste and extend the lifecycle of each piece. This means crafting clothing that isn’t just meant for a single season but can be cherished, adapted, and repurposed for years to come. Upcycling is another key element of our sustainability initiative, as we transform existing materials into new, creative designs. This way, we reduce the environmental footprint of our products while still delivering high-quality, fashionable items that our customers love.

Our vision

Ethical Fashion: Quality without Compromise

Indian Fashion Follower’s shift toward sustainable fashion doesn’t mean we compromise on quality or style. Instead, we see it as an opportunity to innovate and elevate our designs. Our designers are skilled in blending sustainable materials with intricate handwork, creating clothing that is both environmentally conscious and culturally rich. By using materials and processes that respect nature, we create garments that allow our customers to make mindful fashion choices without sacrificing quality.

This ethical approach resonates with our customers, many of whom are increasingly aware of the impact of their purchases on the environment. By choosing Indian Fashion Follower, they join us in supporting a greener future, contributing to a more sustainable world without compromising on style, elegance, or comfort.

Looking Forward: A Future of Fashion with Purpose

As we continue to grow and evolve, Indian Fashion Follower remains committed to our roots in traditional Indian fashion while embracing a future focused on sustainability. We are excited about the path ahead and grateful for the support of our customers who share our vision for a more conscious, responsible fashion industry.

Our journey is just beginning, and we invite you to join us as we take Indian ethnic wear to new heights and promote a mission that is close to our hearts. With each saree, lehenga, or kurta, we offer not just a piece of clothing, but a promise of quality, craftsmanship, and a commitment to preserving our planet.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

Chetan K Verma

Founder / Fashion Designer

Nitu Deka

Interior Designer

Geeta Verma

Director

Shagun Singh

Marketing Sales

Conclusion

Indian Fashion Follower is more than an online fashion platform; it’s a movement that connects heritage with purpose. By delivering exquisite Indian ethnic wear to a global audience, offering personalized services, and championing sustainable fashion, we aim to make a lasting impact. So, whether you’re dressing for a wedding, a festival, or simply embracing the elegance of Indian culture, we are here to serve you with designs that are as meaningful as they are beautiful.